I am a multifaceted graphic designer from the midwest, specializing in branding, LOGO DESIGN, art direction, and apparel design/direction.
Experience
ORIGINAL RETRO BRAND
APPAREL GRAPHIC DESIGNER | August 2021 - Present
• Develop original apparel graphics for multiple brands and product collections, adapting creative concepts to distinct visual identities and customer requirements.
• Collaborate with customers and internal teams to translate visual direction and product needs into production-ready apparel artwork.
• Develop graphics for licensed properties including NCAA, US Soccer, MLS, Perryscope, and MillerCoors, working within established brand guidelines, visual standards, and intellectual property requirements.
• Balance creative exploration with production requirements to deliver accurate, commercially viable artwork across apparel applications.
• Manage multiple projects and creative directions simultaneously while maintaining consistency, quality, and attention to detail.
• Continue to refine vintage-inspired design approaches while adapting creative work to different brands, audiences, and product opportunities.
TAILGATE/AMERICAN EAGLE
APPAREL GRAPHIC DESIGNER | July 2016 - July 2021
• Developed approximately 1,000–2,000 apparel graphic concepts annually, exploring creative directions for seasonal collections and product opportunities.
• Develop graphics for licensed properties including NBA, NCAA, and MLB, working within established brand guidelines, visual standards, and intellectual property requirements.
• Expanded from a primarily clean, contemporary design background into vintage-inspired apparel design, developing expertise through continuous learning, experimentation, iteration, and refinement.
• Learned to evaluate, refine, and select stronger creative directions, becoming increasingly efficient at achieving desired results with fewer, more targeted concepts.
• Improved the quality and authenticity of vintage-inspired graphics through five years of hands-on development, experimentation, and production experience.
• Collaborated with leadership to develop more efficient graphic rollout procedures, helping streamline production, reduce mistakes, and save time.
• Designed and refined graphics across a wide range of apparel silhouettes while balancing creative direction, production requirements, brand expectations, and commercial considerations.
CFG: CYCLE FORCE GROUP
GRAPHIC DESIGNER | January 2016 - July 2016
• Designed graphics and decals for bicycles and bicycle accessories, adapting artwork to specialized product applications.
• Created promotional catalogs, direct-mail pieces, and other printed marketing materials while contributing to digital and website design initiatives.
• Contributed to a website redesign and wireframing project while adapting to a rapidly changing business environment.
GANNETT/GIADC
DIGITAL MEDIA DESIGNER 1 & 2 | May 2014 - January 2016
• Designed and produced high-volume animated digital advertisements using Adobe Flash and Adobe Edge Animate while working within demanding production deadlines.
• Created production-ready digital advertising while maintaining visual quality, accuracy, and consistency in a high-volume environment.
• Developed the ability to work quickly and efficiently while minimizing errors in a deadline-driven production workflow.
MEREDITH
DIGITAL IMAGE EDITOR | January 2014 - July 2014
• Edited and prepared digital imagery for Parenting.com, Recipe.com, and DivineCaroline.com.
• Researched and selected imagery to support editorial articles, blogs, and digital content across multiple websites.